Services
Strategic marketing
Two offers.
Offer 1
Integrated strategic market plan
Beyond brand and customer experience strategies and their translation into roadmaps and business plans, entire businesses need to be aligned around an integrated vision and strategy. When industrial assets are involved, other objectives might need to be taken into consideration, such as asset utilization. We can guide your teams to build an integrated marketing strategy, which balances an asset-based and a customer centric market view. This process usually works in three phases:
- Phase 1
Setting the terms
4 to 6 weeks
We align with your management team on the scope of work, the constraints and key assumptions, the management questions to be answered, the deliverables, the sponsors, the team, the stakeholders and the timeline.
- Phase 2
Insights
2 to 4 months
Together with your teams, we take a deep dive into your value chain, your markets, your customers and your competitors, and surface insights and strategic options. This phase ends with a set of strategic recommendations.
- Phase 3
Implementation plan
4 to 8 weeks
We align your teams around key objectives (the integrated business plan), KPIs, a roadmap of initiatives and enablers, and resources (investments, people).
Typical durations, adapted to each situation.
Offer 2
Ad-hoc marketing study
We start from a strategic marketing question you ask us, for example developing a go-to-market plan for a product or service launch. The work usually runs in three phases:
- Phase 1
Setting the terms
Scope, management question, deliverables, sponsor, team, stakeholders and assumptions.
- Phase 2
Study work
Usually includes a selection of: trends and business environment; market research, qualitative and quantitative; competition landscape analysis; strategic recommendations.
- Phase 3
Strategy formulation and implementation plan
Find out where your promise holds, and where it doesn't.
Book a call and we will look together at where your promise holds and where value is lost. No obligation, no jargon.
We reply personally, in English, French or Dutch.